ITSPA is dead, long live Comms Council UK
Only joking. ITSPA, the trade association of the Internet Telephony Service Providers in the UK has rebranded as Comms Council UK.
Founded 17 years ago by a small cohort of 12 founding companies that included our own Trefor Davies ITSPA has grown to a vibrant organisation with over 100 members that includes Netaxis. Whereas in 2004 an ITSP was firmly a provider of voice services this is no longer the case with many if not most ITSPs offering Unified Communications services with a suite of multimedia products that include video, messaging, chat and collaboration.
The change in branding is highly relevant for today’s communications market with new players that were not around at the time Netaxis was founded. The name Comms Council UK embraces all service providers and technologies in the industry.
For Netaxis the rebrand to Comms Council UK is also relevant. Our customers are also moving away from just serving their traditional voice services to reflecting the demands of their own base with added value offerings.
The Netaxis product range has evolved in line with this. For example:
- Engo Fraud Management service has expanded from just voice to include covering of messaging and data fraud types
- Session Routing Engine (SRE) has the flexibility to cover a variety of media
- APIO now has connectors for both Webex for Broadworks and Microsoft Teams Direct Routing
Membership of ITSPA has been important for Netaxis over the past few years as it has given us the opportunity to network directly with our customers and prospects in the UK and to gain early insights into changes happening in the telecoms industry as a whole.
We have also benefited from winning many awards in the annual and most prestigious ITSPA Awards including Best VoIP Infrastructure, Best VoIP Innovation and Best VoIP Software over a number of years. Of this we are proud.
Coincidentally the 2021 Awards, now also rebranded as the 2021 Comms Council UK Awards have gone live and we will be entering. Netaxis has a lot of new products and services to shout about 🙂 Wish us luck!